Cities Changing Diabetes Mexico

ID

333027

SHOOT DATE

16 Mar 2014

SHOOT LOCATION

Mexico City, Mexico

DESCRIPTION
Novo Nordisk has announced the launch of ‘Cities Changing Diabetes’, which is an ambitious new partnership programme to fight the urban diabetes challenge. The ‘Cities Changing Diabetes’ programme will first be launched in Mexico City with other cities in North America, Europe and Asia soon to follow.

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SHOTLIST
The rise of diabetes is one of the world’s most serious health challenges with statistics getting worse every year. By 2030, it is estimated that more than half a billion people will suffer from diabetes. Today, nearly two-thirds of everyone with diabetes live in cities, and those who move to cities are significantly more likely to develop diabetes than those who remain in rural settings

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USAGE RIGHTS/RESTRICTIONS
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.

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Contact

  • Anne Margrethe Hauge
    Media Relations Manager
    Denmark
    30793450